Reference · Website & operations
Name shared with IATITAI’s approval
IATITAI
The website of the natural cosmetics brand IATITAI: products, ingredients, philosophy and magazine, in German and English and connected to the online shop. We developed the theme and look after the website in ongoing operation.
Client
IATITAI, natural cosmetics
Services
Development, operations and maintenance
Technology
WordPress, custom theme
Languages
DE · EN
Challenge
A brand that lives on images: landscapes from Thailand, products, fresh ingredients. The website should tell the brand’s story, lead to the shop and be maintained by the team itself, without every new image becoming a layout problem. And it should stay secure and up to date for the long term.
Solution
A custom WordPress theme tailored to the brand, and a fixed maintenance rhythm. We developed the theme, deliver it automatically and run the website.
- Automatic contrast: header and text switch to light or dark depending on the brightness of the title image
- Ingredients as their own content type, plus templates for products, press and magazine
- One-pager mode: subpages can appear as one continuous page
- Bilingual with translated menus, the shop link comes from the menu of each language
- Newsletter with a welcome voucher, consent management and search engine optimisation
- Maintenance on a fixed rhythm: WordPress and plugins up to date, delivery via stage and live with GitLab CI
What the website does
2
languages: German and English
1
custom theme, tailored to the brand
0
manual steps for contrast, the title image decides
Home page on a smartphone
Ingredients: light background, dark header
Magazine with topics from travel, food and nature
What we built it with
- WordPress
- PHP
- Underscores
- Sass
- Gulp
- Yoast SEO
- Docker
- Ansible
- GitLab CI
Planning a similar website?
Tell us about it. In an intro call, we outline the way forward.